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If you've ever watched a romantic movie from the 1990s where someone races through the airport to meet a loved one at the gate, that wasn't Hollywood fantasy

Variables for whether youth respondents were able to recall the ad (have you seen this advertisement in the past 12 months prior to this study, response options were yes or no) and their liking the advertisement (how much do you like this advertisement, response options were like this ad, no opinion, and dislike this ad) were constructed separately

But it's much less than in a traditional cigarette

One user says it became impossible to start after a time

Are cigarette alternatives legal in the UK