Van Tassel Joan - Managing Electronic Media Making Marketing And Moving Digital Content - Paperback Stage & Screen Author(s): Kerr Judith
Van Tassel Joan - Managing Electronic Media Making Marketing And Moving Digital Content - Paperback Stage & Screen Author(s): Kerr JudithBinding: Paperback Description: Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment rather than in separate silos of activity. Managing Electronic Media lays the
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