IGK Blonde Pop Purple Toning Shampoo 236ml/8oz best-seller Enjoy the cooling sensation and

Enjoy the cooling sensation and subtle verbena scent as your hands feel drier and calmer

skin-friendly choice for daily wear

Build gradually only if you need more coverage—avoid layering in areas that already feel smooth to keep the natural finish

A protective antioxidative layer reduces oxidative stress

propylene glycol

IGK Blonde Pop Purple Toning Shampoo 236ml/8oz best-seller Enjoy the cooling sensation andIGK Blonde Pop Purple Toning Shampoo is your go to boost for maintaining cool, salon bright blondes between color sessions. Designed specifically for blonde hair, this purple toning formula targets brassiness so your cooler tones stay crisp and evenly balanced after every wash. Why this blonde toning shampoo stands out Purple toning pigments actively neutralize warm, brass undertones, helping blondes keep their cool, polished look from root to tip.