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Tobacco products with brightly coloured packaging and multiple clickable flavour capsules were also banned for trying to appeal to young smokers

We collected data on how cigarettes are marketed and sold within 250 meters, or about 820 feet, of one or more schools and/or playgrounds in more than 100 cities around the globe

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Offline, brands have used aggressive marketing campaigns involving giving out thousands of free samples in high footfall areas, and in places typically associated with young people, like music festivals