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The 'Torches of Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays a propagandist in World War 1 and the nephew of Sigmund Freud The Politics of Puffing St Paul's Girls' School BBH_Labs The Advertising Superpower: The Ability to Normalise Edward Bernays: The Original Influencer History Today Blowing Smoke: The Mating of Propaganda and Public Relations John W Harding
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