cigarette camel mascot Was Joe Created To Get Kids To Smoke? Introduced in 1988 by R.J.
Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for In 1988, R. J. Reynolds Tobacco Company introduced its Joe Camel mascot in the United States. : r 80s Vintage Print Ad Joe Camel cigarettes mascot saxophone 8x10 1994 pmamtraveller (@pmamtraveller): "Joe Camel (also known as Old Joe) was a cartoon advertising mascot for Camel cigarettes, created by R.J. Reynolds Tobacco Company."
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