Grant John - The Brand Innovation Manifesto How To Build Brands Redefine Markets And Defy Conventions - Hardcover The Biosphere Barcode: 9780062026071
Grant John - The Brand Innovation Manifesto How To Build Brands Redefine Markets And Defy Conventions - Hardcover The Biosphere Barcode: 9780062026071Binding: Hardcover Description: The days of the image brands are over and new marketing has gone mainstream. The world's biggest companies are pursuing a post advertising strategy moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant co founder of the legendary agency St. Luke's and author of The New Marketing Manifesto whose radical thinking has informed a generation. Now Grant
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