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Marlboros success is by no means an isolated case, with the brand values of major names such as Pall Mall, L&M, Newport and Winston all growing this year and the likes of Parliament, Sampoerna and Chesterfield enjoying double digit growth. Brands are first evaluated to determine their power based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, before they are issued with a letter grade up to AAA+

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Myers, president of the Washington-based Campaign for Tobacco-Free Kids, demanded the company withdraw the packages

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He wonders whether Wal-Mart might eventually offer coupons or loyalty incentives to entice fuel customers into the larger stores