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Defendants contrary argument assumed that a reasonable consumer is so secure in her knowledge that menthol is an additive that an express representation to the contrary, on a heavily regulated product, does not mislead her. But the evidence indicated that [m]enthols properties are not commonly known, even among cigarette users. Before this case, the judge didnt know much about menthol, including whether it was a natural substance or additive

Some people see them as a safer alternative to smoking

Is it common for smokers to try new brands

Increasing product prices

Our miniatures are not intended for small children and present a choking hazard