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L., Cannon, R

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When consumers are emotionally or habitually attached to a brand because of trust, perceived quality, or ecosystem lock-in they are less likely to switch even after price increases

As you navigate your choices, consider how these brand-specific variations might influence your purchase: whether you prioritize sustainability, are influenced by health-related advertising, or are looking for cost-effective options in light of tax implications

For smokers who make less than $30,000, cigarette costs represent more than 14% of their households income, compared to just 2% for the average smoker who makes over $60,000 a year