The first was the display ban, which put all brands out of view of shoppers, which was followed more recently (May 2017) by the European Tobacco Products Directive (EUTPD2) introducing standardised packaging and minimum pack sizes
Nowhere on Earth has cigarette consumption dropped as rapidly as it has in Japan over the past few years

Tobacco products include, but are not limited to: Smoking or pipe tobacco (including shisha) Chewing tobacco Snuff Cigars Little cigars Any product containing, made of, or derived from any amount of tobacco that is intended for human consumption Any product containing, made of, or derived from any amount of nicotine that is intended for human consumption Any product containing synthetic nicotine that is intended for human consumption Any product containing nicotine derived from plants such as tobacco, eggplant, potatoes, or synthetically created, that is intended for human consumption Electronic cigarettes or any device or delivery system sold in combination with nicotine or any liquid or substance containing nicotine in their original manufacturer packaging as one unit or sold for a single price before or when the liquid or substance containing nicotine is distributed Any component, part, or accessory of an electronic cigarette that is used during the operation of the device when sold in combination with nicotine or any liquid or substance containing nicotine in their original manufacturer packaging as one unit or sold for a single price before or when the liquid or substance containing nicotine is distributed (for example, a battery used in the operation of the device sold with nicotine for a single price) Examples include: Notes Tobacco products do not include cigarettes

And the tobacco industry continues to play the long game on public opinion and find innovative ways to maintain and expand their interests
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