Kolb Bonita (Lycoming College Usa) - Marketing Strategy For The Creative And Cultural Industries - Paperback Exercise & Workout Books Step - by - step

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Kolb Bonita (Lycoming College Usa) - Marketing Strategy For The Creative And Cultural Industries - Paperback Exercise & Workout Books Step - by - stepBinding: Paperback Description: Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author an experienced cultural marketing