Badoc Michel (Hec Paris) - The Neuro - Consumer Adapting Marketing And Communication Strategies For The Subconscious Instinctive And Irrational Consumer's Brain - Hardcover Medical Genetics Author(s): Wills Hurwin Davida

Author(s): Wills Hurwin Davida

Author(s): Dickson John

Barcode: 9780230276710

Building on the strengths of the previous edition it covers recent developments in existing theories and details new theoretical approaches to the attitude - behaviour relationships

This item's title is: Chicago Plays The Stones

Badoc Michel (Hec Paris) - The Neuro - Consumer Adapting Marketing And Communication Strategies For The Subconscious Instinctive And Irrational Consumer's Brain - Hardcover Medical Genetics Author(s): Wills Hurwin DavidaBinding: Hardcover Description: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro consumer" and shows