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And in small letters on the side of the pack, they were marked: For Duty Free Sale Only. In other words, law enforcement suspected they were about to be smuggled through Ukraine

Awareness was particularly high among people who smoke (86%) and those who recently quit (80%)

In-store experiences were designed to project a positive image: Visitors across the board described sales staff they encountered at the stores as friendly, knowledgeable, and laid back

Legal regulations around tobacco advertising also push more smokers to consider non-tobacco alternatives

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