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Updating the Beer Institutes Advertising and Marketing Code to accommodate the growing number of innovative products in the marketplace gives consumers the information they need to make informed choices and consume responsibly. The Distilled Spirits Council of the United States (DISCUS) issued its own revised guidelines earlier this month, addressing concerns that new alcohol crossover products launched by traditional soft drink producers may potentially be confused with their non-alcohol counterparts. The updated guidelines for suppliers included the development of product packaging and branding that is clearly and easily distinguishable from non-alcohol beverage counterparts and the inclusion of product labels, packaging, and promotional materials that makes it clear that it contains alcohol. The trade group also issued guidelines for retailers, including not to display or promote crossover brand products in a manner that could create confusion with the non-alcohol beverage counterpart.

Philip Gardner, one of the co-chairs of the African-American Tobacco Control Leadership Council said he heard from people within the FDA who say the menthol ban could move forward in August

6 The 2012 Surgeon General's report on preventing tobacco use among youth concluded that there is a causal relationship between tobacco industry advertising and promotional efforts, and the initiation and progression of tobacco use among young people

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OBRIEN: So why are you coming to New York