Maison Dominika (University Of Warsaw Poland) - Qualitative Marketing Research Understanding Consumer Behaviour - Paperback Kids Reaction to the crime culminated

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Maison Dominika (University Of Warsaw Poland) - Qualitative Marketing Research Understanding Consumer Behaviour - Paperback Kids Reaction to the crime culminatedBinding: Paperback Description: This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined from the classic focus group interview (FGI) and individual in