Taylor & Francis Ltd - Entrepreneurship Marketing Principles And Practice Of Sme Marketing - Paperback Adventure Holidays At times dazzlingly clear at

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Taylor & Francis Ltd - Entrepreneurship Marketing Principles And Practice Of Sme Marketing - Paperback Adventure Holidays At times dazzlingly clear atBinding: Paperback Description: Small and medium sized enterprises (SM Es) dominate the market in terms of sheer number of organisations; yet scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts providing a clear grounding in the principles practices strategies