Acne Studios proving that a brand can

proving that a brand can indeed sell a lifestyle aesthetic

Patented & Patents Pending

Shopping for someone else but not sure what to give them

the interior pocket is removable and can be used as a single pouch

usability and individuality remain ever-present

Acne Studios proving that a brand canB is an ad less monthly publication introducing well balanced brands around the globe. Founded in 1996 by Jonny Johansson and three partners, with only 10,000 euros, Acne was first launched as a small advertising and design agency in Stockholm. Acne, an abbreviation for Ambition to Create Novel Expression, is characterized as a creative collective that freely does whatever it wants, just as the name shows. One day, the company produced just 100 pairs