CHI Ionic Color Illuminate Shampoo - # Platinum Blonde 739ml/25oz Mulgrave-Warehouse Reapply as needed to refresh

Reapply as needed to refresh color throughout the day

designed for a clean beauty routine you can trust

revitalizing finish on application

The skin’s texture appears smoother

Experience the clean

CHI Ionic Color Illuminate Shampoo - # Platinum Blonde 739ml/25oz Mulgrave-Warehouse Reapply as needed to refreshTurn dull platinum into salon fresh brilliance with CHI Ionic Color Illuminate Shampoo in Platinum Blonde. This 90% natural, color safe formula is tailored for colored hair, delivering pigment and moisture in every wash to illuminate and preserve that iconic platinum tone on both natural and color treated strands. Shade: Platinum Blonde designed to enhance cool, icy platinum while keeping tones balanced between appointments. Size: 739 ml 25 oz.