The small BIG Spooky conjuring up a series of

conjuring up a series of past worlds

Filled with Megan’s stunning illustrations

and numerous London addresses

That’s where you’ll find the biggest names in venture capital

Widely known as the colour of strength and passion

The small BIG Spooky conjuring up a series ofAt some point today you will have to influence or persuade someone perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice Steve Martin, Noah Goldstein and Robert Cialdini describe how, in today's information overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering