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Cigarette Retro Mascot Character by Bangkit Tri Setiadi on Dribbble Kool promotional store display featuring brand mascot Willie the Penguin; Circa 1950s The Center for the Study of Tobacco and Society As some have pointed out, it's odd that a generic "Mr Cig" is promoting cigarettes, when it was a heavily branded industry with it's own branded mascots such as the Kool Penguin ( Joe Camel The Daily Omnivore Joe Camel's transsexual girlfriend. Joe Camel was the Lou Reed of cigarette mascots.

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