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Creating and Implementing a Community Focused, Culturally Tailored Health Marketing Campaign to Address Menthol Cigarette Use in Los Angeles County The tobacco industry has aggressively marketed menthol cigarettes to the Black community for decades, trying to use advertising to associate their deadly addictive products with cultural identity. For Denisha Brown, the tobacco Big Tobacco Bets on Menthol to Hook Youth, Women, and Blacks How menthol cigarette ads target Black people, women and teens How the tobacco industry targeted Black smokers with ads for menthol cigarettes
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