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Anti-smoking lobbyists say Montana is targeted because Big Tobacco worried similar taxes would pass elsewhere if the measure passed in a state with cowboys and wide open spaces just like "Marlboro Country." (AP Photo/Bobby Caina Calvan)

doi: 10.1016/s0034-5288(96)90078-8 6 BrakhageA

As policymakers and regulators at both the state and federal levels seek to address these gaps, some companies may be increasing their presence in state capitals to influence evolving discussions around youth prevention, product access, and regulatory oversight including advertising, which is largely governed at the federal level

In the line of duty

In April, e-cigarette firm Juul agreed to pay $22.5 million in a US lawsuit that alleged the company deliberately targeted teenagers and lied about how addictive its products are.