THR provides a public health opportunity today, representing a pathway for hundreds of millions of adult smokers around the world, who would not otherwise quit, to transition from combustible tobacco products to smokeless alternative nicotine products
Harms include: -25% increased risk of any fracture and a 40% increase in the risk of hip fractures among men -healing after injury -Increased risk of back and neck pain, leading to a 79% increase in chronic back pain and a 114% increase in disabling lower back pain -Significant cause of rheumatoid arthritis and can reduce the impact of treatment Brain Current smokers are 53% more likely to develop cognitive impairment than non-smokers and 59% more likely to develop Alzheimers disease Teeth Smoking increases the likelihood of tooth loss and decay Eyes Smoking damages sight by increasing the risk of age-related macular degeneration (AMD) by 78%-358% and increasing the risk of age-related cataracts With New Years resolutions approaching and two thirds of smokers saying they want to quit, new adverts are being used to graphically illustrate the degeneration that smoking causes
Partnerships and Collaborations: Truth Initiative partners with TikTok : In 2024, the Truth Initiative, a leading anti-smoking organization, partnered with TikTok to create viral content aimed at discouraging teenage smoking and vaping
I could have cheekbone implants and even blow a bit of air out of a curled lip to express disapproval
The brand became deeply woven into social fabric
