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Camel, for example, replaced their Camel Lights product with Camel Blue. Philip Morris stuck with the idea that lighter shades indicate a lighter cigarette, and thus Marlboro Lights became Marlboro Gold, and Marlboro Ultra-Lights became Marlboro Silver

They do extensive research including having a team of employees who spend weeks at a time in the UK visiting shops and talking to vapers, and they are willing to change how their products work based on feedback

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At the point of sale, the leaves are graded by expert leaf buyers who assess leaf quality by carefully checking variations in color, texture, and aroma

Plus, according to stats, 63% of consumers rebuy a product because of the appearance of its packaging