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Based on Distribution Channel, the global e-cigarette and vape market is categorized into online and offline

However, not to be washed away by the antismoking groups, Camel swiftly marketed that its cigarettes contained 28% less nicotine than the other four leading cigarette brands

The Challenge of Freedom , edited by Dirk Hoeges

While popular belief may be that a switch to light/ultralight cigarettes is a safer option, this study demonstrates that there is no difference in clinical outcomes between regular and light/ultralight cigarette smokers, the studys authors wrote

The most common type of health claim (62.2%) was that vaping could be used for cessation purposes, and over a quarter (27.4%) made a modified risk claim