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It may appeal to adults who: Already enjoy Chinese cigarettes Want something different from mainstream UK or Western brands Prefer a product with cultural familiarity Care about traditional brand identity as much as taste Marlboro Taste Expectations Marlboro is usually chosen by adults who want a familiar and predictable cigarette style

Vaping has become a popular alternative to smoking, offering a range of products that cater to first-time switchers and seasoned vapers alike

These packs were shown in the order of the number assigned to them in the previous section, with Pack 1 being the first and Pack 6 being the last (see Supplementary File 1 for the survey instrument)

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To put that into perspective, the average 2-3 person household in the UK spends 5,343 per year on food (that's including going out)