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Studies show that about 90 percent of smokers and nonsmokers believe that cigarettes described as light or have certain colors on the packages are less harmful even though all commercial cigarettes are equally lethal, said David Hammond, a health behavior researcher at the University of Waterloo in Canada

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INTRODUCTION Cigarette manufacturers use brand names and descriptors to communicate characteristics of their products, such as sensory features and nicotine delivery 1,2

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Hemp products must contain no more than 0.3% delta-9 tetrahydrocannabinol (THC) on a dry weight basis according to federal regulations in the United States