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A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and British American Tobacco circumventing ad ban, experts say British American Tobacco The Guardian 10 Really Bad Things the Tobacco Industry Has Done and Is Doing to Entice Kids to Start Smoking American Lung Association Visualizing The Tobacco Trail: Understanding Connections Between Tobacco Companies and Marketing Agencies Tulodo Big Tobacco, Tiny Targets: Global Campaign for Tobacco Free Kids
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