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Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society First Versions: Marlboro Marlboro Prototype Cigarette Box Smithsonian Institution Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share How Wyoming's 'Marlboro Men' Helped Get The World Hooked On Cigarettes Cowboy State Daily
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