ferrari tobacco sponsorship Motor racing, company sponsorship, barcodes and alibi marketing F1: How energy drinks replaced
F1: How energy drinks replaced tobacco advertising in Formula 1 Car News Auto123 To get around F1's regulations about tobacco sponsorship, in the late 2000s, Ferrari used a sort of barcode design on their liveries, that with the car going at full speed, it would look GRANDPRIX247 Report alleges F1 teams 'driving addiction' with renewed tobacco sponsorships Ferrari renews Philip Morris partnership ESPN This was the last time Ferrari used direct Marlboro branding in a GP race.
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