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In California, smokers are protected under state law, meaning they cannot be discriminated against or wrongfully terminated for engaging in a lawful activity

Eduardo Bianco, president of the Tobacco Epidemic Research Centre in Uruguay

However, this growth trajectory is tempered by increasing regulatory scrutiny and public health campaigns aimed at curbing tobacco use, necessitating a balanced approach by industry players

On your travels, try and visit PMI's iQOS lounge at DXB airport and do take a look at the iQOS, and its innovative creation and story that dates back to 2014 when it was first launched in Nagoya, Japan

In order to reduce negative health impacts related to cigarette smoking, some interventions advise smokers to reduce the number of cigarettes smoked each day