cigarette packaging colour In 2012, the Australian government worked with researchers to find the least appealing color for as part of its plain packaging laws. The result was Pantone 448 C, a muddy Why US lags behind on

Why US lags behind on graphic cigarette warnings In many countries, cigarette packaging is intentionally designed to look plain. Governments require muted colors, standardized fonts, large health warnings, and graphic images to reduce the product's visual appeal. The goal is The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck Cigarette packaging: Can sludge like color deter smokers? CNN A cigarette pack by any other color: Youth perceptions mostly align with tobacco industry ascribed meanings PMC

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