the lucky cigarette Turning one upside down in a newly opened pack is a long established habit often called a “lucky cigarette.” It's usually saved for last and smoked at end of the WWII Era Fortune Magazine Advertisement
WWII Era Fortune Magazine Advertisement for Lucky Strike Cigarettes, 1939 New World Cartographic Lucky Strike Cigarette Pack 3ds Lucky Strike Cigarettes, by Brad Beyer Turning one cigarette upside down in a fresh pack is known as the lucky cigarette. It's usually kept for last as a small superstition, meant to bring good luck or symbolize making Lucky Strike Cigarettes: A Part of C Rations in WWII Spotter Up
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