asbestos cigarettes ad from 1952 to 1956, Kent Micronite filter were heavily marketed with claims of superior health protection, despite containing a dangerous form of asbestos. Lorillard Tobacco Company advertised the Kent "Micronite" filter In 1952, Kent released “Micronite”

In 1952, Kent released Micronite cigarettes with filters made of blue asbestos. Marketed as kind on the lungs and a taste improvement, the so called safety feature backfired, causing twice as much cancer In 1952, when claims that smoking was linked to cancer, Kent cigaretts came out with an asbestos filter to protect its smokrs. Maybe not the answer they were hoping for. The Rise and Fall of Book Advertising Enjoy Life to the Fullest Loha hi loha ko kaatta hai guys Context: This cigarette company sold sutta with micronite filters which were essentially crocidolite or blue asbestos. One of the leading cancer causing bad boys Asbestos Filter Cigarettes & Kent Micronite Compensation

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