colors of cigarettes Stimuli; Color Modified The colour Pantone 448 C

The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck In 2012, market researchers in Australia set out to find the least attractive color to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest color in the Luxury Cigarette Brands: European Royalty Tobacco Asia How to Get Smokers to Quit? Enlist World's Ugliest Color The New York Times British Parliament Votes to Ban Cigarettes With Branding

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