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According to one study from the University of California that reinforced much of the material presented during Black Lives / Black Lungs, the tobacco industry purposely sought out relationships with powerful black organizations nationwide, with three inherent goals: to increase African American tobacco use, to use African Americans as a frontline force to defend industry policy positions, and to defuse tobacco control efforts. Recent publications by the Wisconsin African American Tobacco Prevention Network have determined the public is more likely to be targeted by tobacco companies if they are young, black, or poor

A vast majority of African-American smokers smoke menthols a disparity that's often attributed to marketing campaigns targeting African-American communities

However, several factors can guide the selection process

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