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Instead of burning tobacco at extreme temperatures like a cigarette, these heated tobacco products warm real tobacco to around 350C, releasing a nicotine-containing vapour without smoke, ash or the harsh odour of combustion

The tobacco industry also took notice of the emerging evidence, but instead of acknowledging what they knew to be true, hired a public relations firm (in December 1953) to implement a massive campaign to challenge the evidence

Nicotine can feel powerful at first because it rapidly affects dopamine, acetylcholine, norepinephrine, and other neurotransmitters involved in motivation, focus, mood, and reward

No harsh synthetic masking agents

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