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Even though the product packaging includes a disclaimer that says that American Spirit cigarettes are no safer than other cigarettes, the court still found that consumers could be misled into believing otherwise because consumers are likely to associate the terms "natural," "organic," and "additive-free" with healthy products

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The 2009 Family Smoking Prevention and Tobacco Control Act also placed limits on how tobacco companies can promote products through experiential marketing

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In most cases, teens and young adults first see smoking in their homes or within their families, so make sure the behaviors you're modeling are ones you'd want them to follow Discuss the risks of e-cigarette use honestly and openly : Gloom and doom about addiction and dangers is unlikely to deter anyone from experimentation but stating the facts in a neutral way and letting them know your own feelings about it could lay the groundwork for responsible decision-making in the future