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Edward Bernays and the Birth of Consumerism Propaganda WATCH: Lectures in History: Edward Bernays & Rise of Corporate Public Relations, Sat. Jan 18 at 8p & Sun. Jan 19 at 1p ET on C SPAN3 Edward Bernays believed public sentiment could Start Smoking at ThirteenHow Does This Happen? Edward Bernays: Prophet of Spin Richard Gunderman 1929 marked a pivotal moment in both advertising history and the women's liberation movement when Edith Lee boldly lit a cigarette during the "Torches of Freedom" march in New York City. Captured
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