ferrari cigarette sponsor Marlboro’s partnership with Scuderia is one of motorsport’s most iconic sponsorship stories: the American brand first appeared with Ferrari as a minor backer in the 1980s before GRANDPRIX247 | Philip Morris and
GRANDPRIX247 Philip Morris and Ferrari partnership goes smoke free Ferrari Scraps Barcode on F1 Car WSJ To get around F1's regulations about tobacco sponsorship, in the late 2000s, Ferrari used a sort of barcode design on their liveries, that with the car going at full speed, it would look Ferrari continue with tobacco sponsor How Marlboro stayed visible after the mid 2000s tobacco crackdown Through the 2000s, tobacco advertising rules tightened across Europe and other key markets, and teams started showing up with alternate liveries to stay
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