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Wells Fargo analyst Bonnie Herzog is bullish on the prospect of HNB products, estimating that Philip Morris' IQOS could displace as much as 30% of the regular cigarette business in developed markets by 2025

They come in a range of shapes

But what is interesting is that even ardent fans of strong cigs eventually switch to milder variants, because the heating technology allows you to experience in a new way cleaner and brighter

For nearly a decade, SMOK has asserted itself as one of the foremost leaders within the vaping industry

Perfectly crafted for discerning palates, it delivers a robust flavor profile that combines the natural warmth and spiciness of cloves with a smooth finish