cigarette packaging colour packs get colorful for 'light' label ban – San Diego Union-Tribune In many countries, cigarette packaging
In many countries, cigarette packaging is intentionally designed to look plain. Governments require muted colors, standardized fonts, large health warnings, and graphic images to reduce the product's visual appeal. The goal is In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the Cigarette packs are being stripped of advertising around the world. But not in the US. Vox What Do Cigarette Pack Colors Communicate to Smokers in the U.S.? PMC Cigarette's packaged in a standard brown color? Mark McCutcheon's Blog
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