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Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Discover Cool Vintage Finds from the 90s Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Men's Style Tips and Advice for Men's Fashion, Grooming & Style
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