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The introduction was clean and confident, as Burnett described: "We are out to capture a major share of the filter cigarette business and first impressions are as important to advertisements as they are to people

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He went to work as an announcer and disc jockey at a Minneapolis station, then decided to try his luck in Hollywood

They can be made sensitive enough to detect almost any level of smoke, but if they did, they would detect the smoke you dont want them to detect (such as from cooked food) and even things such as ordinary dust

Portrayal of glamorous women and women enjoying new-found independence smoking factory-made cigarettes in Hollywood movies must have been a particularly powerful influence on the uptake of smoking among young women in the inter-war periodsee Chapter 5, Section 5.16 for further discussion