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We often assume an intuitive connection between smoking and accelerated aging, given noticeable changes in smokers appearance, speech, mobility, and a number of other easily spotted alterations in observed behavior

For instance, the European Unions ban on flavored cigarettes, including capsule variants, significantly curtails sales and limits product innovation

Its purpose is to harmonize market rules across Member States, reduce youth appeal, and safeguard public health

Big Tobacco is trying to reposition itself as an innovative, tech-savvy champion of quitting and youth tobacco prevention, often appropriating the language of public health to change its image

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