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Cardiovascular effects of exposure to cigarette smoke and electronic cigarettes: clinical perspectives from the Prevention of Cardiovascular Disease Section Leadership Council and Early Career Councils of the American College of Cardiology

Another Steamz ad has a set of lungs made out of a forest, with part of the left lung devastated by a forest fire and the slogan Smoke Electronic Cigarette, Prevent from Lung Cancer. In a drive to increase their credibility at least 7 e-cig companies have associated themselves with breast cancer charities or awareness campaigns

What is the big deal

Hence its moniker

These cigarettes carry the FSC (Fire-Safe Cigarette) designation, meaning they are manufactured with specially banded paper that causes the cigarette to self-extinguish if left unattended, in compliance with fire-safety regulations required across U.S